We think everyone deserves to feel at home in nature.
Leafari turns an ordinary walk into a little expedition — naming the living things you pass, and helping that curiosity grow into something that lasts.
Duolingo, but for the living world.
Most of us walk past a hundred living things a day without a clue what they are. Not because we don't care — but because nobody ever made it easy, or fun, to find out.
So we built Leafari around a simple bet: nature literacy can be joyful and habit-forming, the same way a language app makes a daily streak feel good. Point your camera, get an answer in seconds, earn a badge — and slowly, the green blur on your street becomes a cast of characters you recognize by name.
Every short walk becomes a chance to discover something. Do it enough times and you stop being a visitor in your own neighborhood.
Being honest about today: right now Leafari is a delightful plant & bug identification and collection game. The mission is bigger — to grow into the most joyful way on earth to learn the living world. We're just getting started.
A small thing that grows into something mighty.
Noki is an acorn — your guide on every walk. Noki cheers your first find, nudges you out the door, and celebrates the rare ones with you. Small, curious, and always up for a wander.
We picked an acorn on purpose. It's the whole idea of Leafari in one little shell: a tiny moment of noticing that, given time and a bit of sunlight, becomes a mighty oak of knowledge about the world around you.
Four things we won't compromise on.
The principles behind every decision we make — what goes in the app, and what stays out.
Wonder first
Curiosity is the whole point. We design for the gasp of "wait, what is that?" — not for time-on-screen.
Real, not gamified for its own sake
Streaks and badges should pull you outdoors and teach you something true — never trap you on the couch.
Safe for everyone
Built privacy-first, with no ads and nothing creepy. Your photos and your location stay yours.
Made with the planet in mind
Knowing the living world is the first step to caring for it. We want to grow nature literacy, not just downloads.
A community of the curious.
What explorers have discovered together so far.
Come see your world the way Noki does — wide open.
Download Leafari free and log your first discovery on your next walk.